We help our customers use regular email marketing as a way of keeping their products fresh in the minds of their customers, as well as letting them know about specials and new products. Newsletters and email campaigns can be a powerful way to build and maintain relationships, promote products or services and make sales.
There are a number of email programs that will allow you to send out attractive HTML emails that comply with the CAN-SPAM act. By using the right tools for your email campaigns, you can also collect valuable marketing data. We recommend MailChimp; it's inexpensive, easy-to-use, and compatible with social media websites like Twitter and Facebook. It also provides comprehensive information on how many emails are opened, clicked on or bounced, and helps you track what works and what doesn't.
How Industrial Webworks can help...
To help you make the most out of your email marketing, we can design email and newsletter templates that reflect your company's style and branding. We can set up an account at MailChimp and get it up and running quickly by making sure the opt-out statement, mailing list and other settings are compliant with MailChimp policies. We can put signup forms on your website to make sure your interested visitors can directly enroll to receive your important messages. We can even dress up your emails by designing effective and attractive graphics for individual email campaigns.