As of January 2017: 71% of online minutes in the US are spent using mobile devices, and not using some other device such as a desktop or laptop computer.However, interacting with websites on smartphones and tablets is not the same as doing that on desktop computer monitors. Factors such as Click versus Touch, Screen-size, Pixel-resolution and support for Adobe’s Flash technology have become crucial. Links that are too small to click on easily, text that is too small to read without zooming, pictures that don’t fit on the screen and animations that don’t show at all may discourage a smart phone user.
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. According to ComScore: