Pay-Per-Click

Google Adwords

Pay per click ads aren’t a “one and done” thing. We start out by determining the best keywords to focus on by researching search frequency and competition, set up geographic zones, write compelling ad copy – and then start over! We monitor clicks and conversion to determine which ads and keywords are performing best, then use that information to continually improve and to respond to fluctuations in the market. Ads that focus on monthly sales will be set up with schedules, to make sure the ads are current. Our adwords program includes:

• Initial campaign development & strategy
• Advanced keyword research and selection
• Industry analysis
• Ad campaign copywriting
• Ad copy performance testing
• Ongoing keyword development and tweaking
• Dynamic keyword insertion into ads
• Google analytics integration & goal tracking
• Results analysis/reporting
• Strategic bid management
• PPC account settings monitoring (Ex. Geotargeting)
• Monitoring clicks, conversions and click fraud activity
• Setup and management of rule based bidding
• Website conversion analysis reporting

Google Products

Google Shopping results appear at the top of a search results page, with an image, description, price and direct link to purchase the product. Because they display a picture and price, these ads attract much more attention and often get better results than regular Google adwords. We can set up a live product feed from your ecommerce store, with all your products or only the products you want to promote. Give your products a boost!