Despite the advance of internet catalogs, a print catalog can be an important component of your marketing strategy. Handed out at trade shows and exhibitions, included in packages, on display in a store or lobby, even in a dentist’s office – a good print catalog encourages potential customers to browse at leisure, and come back to browse again.
Invest in Catalog Design
The cost of catalog design is usually considerably less than the cost of printing, so investing in professional design is money well spent. The office assistant may not understand about margins and bleeds, print resolution and color profiles, but we do! We make sure photos and graphics are sharp and attractive, the layout is eye-catching and the organization is logical and clear. When the layout is done we check for errors – and then check again! Once a catalog is sent to the printer it’s too late – printing a whole new batch could cost thousands of dollars.